Digital Visitor, a leader in digital strategy and PR, has announced two new partnerships. For both exciting attractions, the company will be helping to increase audience awareness and drive ticket sales through digital strategy.
Digital Visitor is proud to be working with the British Airways i360 in Brighton, just a short distance from London. The seaside attraction stands at 162 metres above the seafront, and visitors can enjoy a 360° view of Brighton and the South Downs. The BAi360 is the UK’s highest viewing tower, as well as being the the tallest structure in Sussex and the most slender tower in Europe. The buzzing city is a popular visitor destination, with nearly 11 million visits per year. The BAi360 has been a huge success since its opening, and recently celebrated its one millionth guest. In order to build on this popularity, Digital Visitor will be working on a multi-channel strategy to raise awareness and increase ticket sales
“We selected Digital Visitor as our digital agency because of their unrivalled experience in the attractions industry, their creative thinking and careful consideration of what we are looking to achieve,” said Anna Prior, Head of Marketing and Trade Sales at The British Airways i360. “Their work speaks for itself and the results they achieve are a testament to their in-depth understanding of the challenges of visitor attraction marketing. I believe that they are the perfect partner to grow our audiences and boost our visitors.”
Digital Visitor takes pole position
The company also announced that it has been selected as the digital agency for The Silverstone Experience. Silverstone is the home of British motor racing and will host this new interactive visitor attraction. The Silverstone Experience is designed to celebrate the past, present and future of British motorsport at Silverstone. The technology-driven experience will be located in a WWII hangar at the circuit, which is being transformed into a new exhibition space measuring 4000m²
The attraction is set to open in Spring 2019. Digital Visitor will be responsible for audience awareness and ticket sales strategy over multiple channels, including a blend of digital advertising.
“At Silverstone Experience, we’re looking to welcome a wide and diverse audience from across the country and bring them closer to motorsport through interactive installations,” said Sally Reynolds, CEO of Silverstone Heritage Ltd. “With the opening just a few months away, we wanted to reach these audiences with highly engaging messaging which really brings to life the experience of the brand new attraction and the immersive, state-of-the-art visitor journey. We were looking for an agency which genuinely understood the attractions industry and could bring their strategic expertise to the campaign. We’re extremely excited to work with the team at Digital Visitor. They have unrivalled experience in attraction marketing, both from client and agency side and they have proved that they can deliver results.”
Digital Visitor already works with a number of high profile attractions across the UK including Royal Museums Greenwich, Zip World and Bristol Zoo. The agency has its finger on the pulse of the latest travel trends and was recently awarded ‘Best Digital Agency’ at the Travel Marketing Awards in London.