DXB Entertainments’ post-Six Flags strategy for Motiongate and Bollywood enhancement

DXB Entertainments, the owner of Dubai Parks and Resorts, has announced its audited financial results for 2018, as well as the results of its strategic review.

The financial results show a 22 percent improvement in visitation, with hotel occupancy up from 35 percent to 60 percent, and a 50 percent reduction in EBITDA losses compared to the previous year.

On its strategic review, following the demise of plans for Six Flags Dubai, DXB will focus on the expansion and enhancement of Motiongate Dubai and Bollywood Parks. Rdes and funds from the Six Flags rights issue will be used (subject to shareholder approval) to add “world record rides”:

  • Approximately 10-12 rides will be added to Motiongate and Bollywood, while the former will introduce thrill rides.
  • Remaining rides will be used and refreshed for future destination enhancement.

A one off charge of AED 551 million ($150m) has been made against irrecoverable costs incurred in relation to the Six Flags project.

DXB has cut like-for-like full-year EBITDA losses for 2018 to AED422m ($115m) from AED210m ($57m) a year ago. On visitor numbers, there has been a steady improvement, with the park attracting 2.78m visitors – from 2.27m in 2017.

dxb entertainments financial results

Of the 2018 visitors, 60 percent were from within the UAE. The strategy now will be to attract more international visitors.

Commenting on the 2018 financial results, Mohamed Almulla, CEO and Managing Director of DXB, said: “I am also pleased to report that the strategy for targeting residents has been successful with 60 percent of our guests originating from our home market.

“However, we need to build our international visitation, which delivers higher yields, and is crucial to delivering our target of EBITDA breakeven during the second half of 2020. The focus of 2019 is ramping up our international visitation whilst maintaining our cost base.”

“As a result of our revised strategic review, an expansion plan is recommended that will, subject to shareholder approval, see world record rides placed into Motiongate Dubai and Bollywood Parks Dubai, delivering value to both our customers and shareholders.”

Six Flags theme park Dubai

The new strategy comes after the Six Flags theme park project in Dubai was put on hold as financing was no longer available.

The proposed expansion of Motiongate and Bollywood will be funded through existing cash reserves with no additional debt and any remaining surplus funds will be utilised for corporate purposes.

Six Flags released initial plans in 2016 for a new theme park at Dubai Parks and Resorts.

However, a strategic review of the project was announced in November after DXB Entertainments posted a loss of 81 million dirhams ($22 million) for the third quarter.