Innovative attraction design company, Dynamic Attractions, has unveiled its ground-breaking ‘Dynamic Motion Theatre’ at the IAAPA Attractions Expo in Orlando, winner of a coveted Brass Ring Award for Best New Product Concept.

This latest achievement continues what the company describes as a ‘record-breaking year’ which has seen its Attraction Development Centre double in size and ten attractions completed in four continents.

“The Dynamic Motion Theatre puts a whole new spin on an immersive attraction, ” comments Guy Nelson, CEO of Empire Industries and President of Dynamic Attractions.

“We’ve pioneered new technology to create an experience that has been, until now, impossible. When we put the team in place here in our Orlando Attraction Development Centre, the purpose was to create revolutionary new attractions, and I am excited that the first product to come out the design studio has already been recognised with an award.”

The new theatre allows audiences to spin, tilt, drop and follow the action like a movie camera. The system involves a combination of media on advanced, rotating projected screens that move to reveal show sets alive with special effects elements and stage action.

Since opening the Orlando facility, Dynamic Attractions has experienced significant growth in its Design Studio, Attraction Mock-Up, and Partner Innovation Lab within the Attraction Development Centre.

“At the centre, our artists and designers work on developing everything for the attraction, ” explains George Walker, VP Creative Development.  “We then couple this with the engineering prowess of the ride system team in Vancouver, and together the results are really exciting.”

Cindy Emerick, VP Business Development, said it was the company’s ability to bring concepts to life with mock-up track sections including scenery, projection, sound, lighting and more that really communicates ideas effectively:

“We’ve already seen how this has engaged our clients, including a major theme park in Orlando.  They love it.”

Dynamic Attractions creates leading edge attractions across the globe with the expertise of 400 engineers, designers, fabricators and theme artists based in Vancouver, Orlando, Toronto, Arlington (Texas), Dongguan, and Shanghai.