Education programmes for visitor attractions; Wicked seminar announced

The Hit musical Wicked has teamed up with Minds Ignited, a UK-based agency specialising in creating marketable schools programmes for leisure venues. They will run a seminar to improve education programmes in visitor attractions on 5th October.

After the seminar, delegates will take in a performance of the hit musical Wicked at the Apollo Victoria Theatre.

The seminar will examine the different stages of a school trip. This will enbale delegates to understand how visitor attractions can add value for teachers. There will also be a chance to participate in an award-winning Wicked educational workshop provided by The Artslink, minds ignited logo education programmesas well as hear from the UK Executive Producer, Michael McCabe, as to why education is important to the West End production.

Additional speakers will include Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA) and the Mayor of London’s Cultural Tourism Ambassador.

Dominic Wong is co-founder of Minds Ignited, the company behind the seminar. He said, “Our passion is in raising the standards of education programmes in the leisure industry. We work with attractions to better appeal to teachers to fill off-peak times of the day and year. Wicked’s award-winning education programme is a perfect example of a leisure venue providing quality ‘learning outside the classroom’ experiences that pupils will never forget.”

wicked logo witchesof oz

Award-winning education programmes

Michael McCabe is UK Executive Producer of Wicked. He said, “Our award-winning education programme shows how important reaching out to school children is, not only for the legacy of our show, but also to help future generations be inspired by theatre. The subject themes of the show resonate across many aspects of our lives, and I’m looking forward to showcasing this to fellow professionals in the leisure industry.”

Early bird tickets are priced at £399+VAT including lunch and dinner, courtesy of School Travel Organiser magazine, and a seat at the evening performance of Wicked. Tickets have limited availability. For more information and to book, see or contact