Electrosonic has provided AV support to 3D Live for “Mass Effect: New Earth, A 4D Holographic Journey” at California’s Great America theme park.
Cedar Fair’s latest blockbuster is being viewed by many as the new benchmark for immersive attractions.
The 4.5 minute ride, based on EA’s “Mass Effect” sci fi videogame franchise developed by BioWare, combines 3D LED technology with 3D audio, motion seats, environmental effects and an on-stage performer.
Custom-designed by 3D Live, “Mass Effect: New Earth, A 4D Holographic Journey” plays out in an 80-seat Action Theatre incorporating 3D Live’s 60-foot, 4K 3D LED screen plus an 80-channel surround sound system.
Guests wearing 3D glasses sit on MediaMation motion seats complete with leg pokers and neck ticklers as well as wind, water, smell and vibration effects. An actor playing Conrad Verner captains the audience’s ship, which travels alongside the main starship, Normandy, through a mass relay to the planet Terra Nova.
“We had never turnkeyed a ride before, so we felt it best to reach out to a company with a background in that space, ” explains 3D Live co-founder and CEO, Nathan Huber.
“From the get-go, Electrosonic was helpful in the budgeting process and getting all our ducks in a row for a project of this scope. On-site supervisor, Ken Fagaines, exuded positive energy throughout production and engineer, Jim Funke, was one of those guys who could find a solution to everything. They were great!”
Electrosonic Design Consulting facilitated the concept – schematic design with a focus on facility impact, system control and audio distribution design. The engineering and operations teams then provided dedicated backbone project support through to the end.
“Mass Effect: New Earth” has received great reviews – it stands on its own in the category and was completed for a fraction of the cost of other big-name attractions, ” added Huber. “Everyone at Electrosonic did a great job.”
Images kind courtesy Electrosonic