Leading AV solutions company, Electrosonic, has provided interactive support for Hormel Foods’ new SPAM museum in Austin, Minnesota.
Electrosonic worked closely with fabricator Universal Services Associates, Inc. on the exhibits dedicated to the well-known canned pork product.
The 14, 000-square-foot attraction is a testament to the SPAM® brand’s popularity across the globe. Designed by Jack Rouse Associates (JRA), exhibits explore SPAM’s place in regional recipes and its history with the U.S. military. The museum also takes a look at items people have made from those famous blue cans.
“We were able to work with USA early on and deliver examples of each type of display to their Pennsylvania headquarters. This meant they could mock up the exhibits off-site, ” explained Electrosonic project manager, Rick Nelson. “The process greatly sped up the install.”
The museum is choc full of interactive elements. They include SPAM brand quizzes on Apple iPad Air 2s, displays showing TV clips and multiple touchscreens where visitors can access emailable recipes.
Video content tailored to specific countries includes a Monty Python-inspired Spamalot game for the UK while South Korea heats up a wok of sizzling SPAM® products activated by a Museum Technology presence detector.
The museum also focuses on SPAM® as a food for the troops in the Second World War. Laser projection depicts a soldier walking to the door of his tent to talk about the role of SPAM overseas.
At the end of their visit, guests encounter a giant Hormel Foods Brands Wall. Interactive kiosks enable visitors to touch any product and watch a commercial for it.
Electrosonic has a wealth of experience in the museum sector. Recent projects include the Rolling Stones exhibition, ‘Exhibitionism’, at London’s Saatchi Gallery and Muzeiko, Bulgaria’s first children’s museum.
