Embed CTO recognised in top 10 of professionals at 2019 ASEAN CIO50 Awards

Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has announced that CTO Andy Welsh has been recognised at the recent 2019 ASEAN CIO50 Awards.

Embed is proud to announce the its CTO, Andy Welsh, has been named in the inaugural CIO50 list in ASEAN, in an awards ceremony in Singapore on 28 November 2019. The list celebrates the top CIOs, CTOs and CDOs in the region, and is organised in association with IBM.

The judges looked at two core pillars, business innovation and leadership. During the event, many successful, transformational and disruptive professionals were honoured, across a wide range of industries.

Welsh, who is the CTO of Solutions Group for Embed & Booking Boss, was recognized in the top-10 of CTO professionals, coming in at 8th, ahead of key executives from household names like Dyson, Air Asia, Standard Chartered, Adidas and BP.

Hard work validated

“This recognition is a validation of a year’s hard work!” says Welsh. “When it comes to Technology Innovation, Embed draws inspiration from emerging technology in hyper-competitive industries, keeping a finger on the pulse of emerging consumer trends and consumer behaviour.

“Embed is dedicated to supporting the Operators of the future. As Innovators in this category, we partner with amazing partners (Operators and tech players) who have a long-term view and shared commitment to the evolution of our industry.

“After piloting technology with our partners, we’ve built the start of an amazing guest experience; a big paradigm shift for Embed. We’ve worked hard on creating an agile system that supports ongoing refinement based on usage data, ensuring our solution only gets better and better.”

“We take the business of fun seriously. In fact, no one takes the business of fun more seriously than we do, which is why we put people at the centre of everything we do and how we do it. Our ‘Customer First’ approach focuses on solutions that enable the optimum guest experience, resulting in increased revenue, reduce costs and bigger profits for the Operator.”

Embed Mobile Wallet

Leading transformation

“I am proud to lead the Technology team, with a shared conviction that is tied to the universal belief in the transformative power of our solutions and the impact on the guest experience. We are committed to leading the evolution of our industry, as it results in everyone winning, the Operators and their Guests. When the Operator thrives, we thrive.”

Welsh’s contribution to the industry is exemplified by Embed’s recently launched Mobile Wallet, a virtual game card that is fully compliant with Apple and Googe, in a world-first for the sector.  Because guests do not need to download an app in order to use the Mobile Wallet, it simplifies their experience, helping operators to generate more revenue.

“With partners like Amazon, Google and Apple- and working with leading brands In the FEC space, our brainstorming sessions leverage next-generation industry technology from industries that are hyper-competitive and fast-paced,” says Welsh.

“The Mobile Wallet is only the beginning for the FEC industry. The current work we are doing in our tech lab with these partners is cutting-edge and next-generation, purely focused on the ‘FEC of the Future’ and it is crazy-cool… stay tuned!” said Andy.

Embed also recently announced the installation of its award-winning systems at the brand new Fun City in Oasis Mall in Salalah, Oman.