Embed announces launch of Mobile Wallet, a new virtual game card

Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has announced that it is the first to market with its new Mobile Wallet virtual game card.

Embed is pleased to announce that is the first company to go to market with the Mobile Wallet, a virtual game card that guests can add to the Apple Wallet or Google Pay and use to seamlessly continue gaming. The Mobile Wallet works in the same way as a standard game card but is more convenient as it sits in the guest’s mobile wallet.

The Mobile Wallet will allow gamers to tap and reload their game card easily, so they can enjoy the fun without having to leave the game to top up. It also enables operators to gain insight into their guest’s behaviour and spend habits, which can be used to drive return visits.

A first for Embed

Embed is the only non-banking finance payment or loyalty card business and brand card that is available in the mobile wallet. “We are very excited to be the first and only FEC cashless business solution to offer the Mobile Wallet,” says Renee Welsh, CEO, Embed. “This breakthrough enables any business currently using the Embed TOOLKIT system (Kiosk, game cards, smartTOUCH readers and range of business solutions) to simply add the Mobile Wallet (Mobile Portal) module to their existing business solution and offering it to their customers.”

“Our ‘customer first’ approach focuses on solutions that enable the optimum guest experience and it’s the driver behind our ongoing development efforts. We know consumers don’t want to use cash, or fumble with tokens, they pervasively use their Mobile Wallet to pay for everything (millennials being the largest demographic and growing uptake across all demographics) because it guarantees convenience, speed, and security.

“Working on a new product module for our existing TOOLKIT system that enables existing Embed customers’ to offer their guests the ability to register the game card in the operator’s Mobile Portal (part of the Embed solution) and the option to add the game card to their mobile wallet is a win-win for the operator and their guests,” says Welsh.

Top secret development

The project has been top-secret while in development, as Embed worked with a big name in the FEC world on the Mobile Wallet. It also worked with Google and Apple to ensure there was compliance approval for its smartTOUCH readers.

“This significant breakthrough is a result of a collaborative effort with our partners and customers (the Operators, Apple and Google). We listen and work very closely with our clients, drawing inspiration from other industries, monitoring technological advancement and closely research consumer behaviour to deliver this end-result, and ultimately enabling business owners to increase profitability” says Andy Welsh, CTO, Embed.

The benefits of going cashless with the Mobile Wallet

This new product is simple to use and makes guests’ lives easier. It is completely cloud-based, so they don’t even have to download an app. There are advantages for operators too, as they can bundle offers, drive repeat visits and encourage customer loyalty.

For guests, the appeal of immediate top-ups is clear, there is no longer a need to waste time by standing in line. The virtual game card can be reloaded anywhere, while at the game or even at home before visiting. Operators will find that this solution leads to less manpower and less hardware costs too, therefore driving revenue and profit overall.

The new Mobile Wallet is also safe and secure. Customer information is protected by advanced security and encrypted mobile technology.

The Embed team will be demo-ing the Mobile Wallet at IAAPA Expo in Orlando from 19 – 22 November, at booth #1336, and appointments can be booked here.

The company has also recently announced a series of new appointments to its leadership team. These key leadership appointments include a new Chief Technology Officer, Chief Marketing Officer and Chief Experience Officer, as well as a new Sales Director for North and South America.