Falcon’s Creative Group, the immersive experience creator, has announced a collaboration with Cloudco Entertainment to produce a retail and entertainment experience, bringing the Care Bears franchise to life.
Falcon’s Creative Group is pleased to be working with Cloudco Entertainment (previously American Greetings Entertainment) on a retail and entertainment based expansion of the Care Bears universe. The companies will be developing retailtainent venue experiences that allow fans to interact with their favourite characters from the iconic franchise.
Care Bears is a much-loved brand that has brought joy to many generations around the world, through multimedia experience, classic merchandise and more. This new project will go further, giving visitors and fans a chance to step inside the magical world and explore. It will include vibrantly themed environments and exciting interactive experiences, for an immersive, hands-on adventure into the Care Bears universe.
A timeless brand
“We’re excited to team up with Falcon’s Creative Group to create new ways to engage with the Care Bears franchise, says Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. “We have experienced great synergy with Falcon’s and look forward to bringing the Care Bears and Care-A-Lot to life with their team.”
“We are incredibly honoured to be working alongside Cloudco Entertainment to expand the universe of such a timeless brand,” says Cecil D. Magpuri, President/Chief Creative Officer of Falcon’s Creative Group. “These future retailtainment venues will incorporate an exciting blend of technology and the colorful theming the Care Bears brand is known for, creating a one-of-a-kind guest experience.”
The Care Bears brand was introduced in 1982 and remains one of the most popular children’s properties in the world, appealing to fans young and old with a mix of consumer products, greetings cards and also an animated CGI TV show.
Falcon’s Creative Group recently announced a new strategic alliance with Harves Entertainment. Together the companies will create a new package of integrated services.