Falcon’s Creative Group joins forces with Harves Entertainment to deliver complete package

Falcon’s Creative Group, the immersive experience creator, has announced a new partnership with Harves Entertainment. Together the companies will create a new package of integrated services.

This new strategic alliance will include a full range of services including creative execution, concept development, real estate development, financing, construction and operations. The partnership will develop new opportunities and guide a new generation of entertainment experiences.

A complete portfolio

Falcon’s Creative Group and Harves Entertainment will produce a comprehensive portfolio. This will provide a range of services to fulfil the demands of the industry, including brand and educational immersive experiences. The partnership creates opportunities for the companies to fund new initiatives, explore new ideas and progress new technology. Together, they aim to build and run cross-cultural and innovative experiences all over the globe.

Harves Entertainment is a division of Harves, a leading Chinese real estate and investment company. Harves is currently working with Manchester United football club to open a series of entertainment and experience centres in Beijing, Shanghai and Shenyang. These interactive attractions will bring the football club to life and are expected to open by the end of 2020.

Falcon’s Creative Group and Harves Entertainment look forward to the future

The company is excited to be working with Falcon’s Creative Group in this new partnership. “We are delighted to partner with such a creative powerhouse,” said Bo Zhang, Founder and Chairman, Harves Entertainment. “We have great respect and admiration for the talent at Falcon’s and the innovative work they consistently deliver in projects around the world. We have every confidence that together we can create and realise the next generation of experiential entertainment and education attractions.”

Falcon's Creative Group

Falcon’s Creative Group are equally positive about the new partnership, “We are combining forces with Harves Entertainment to bring more profound concepts to life,” said Cecil D. Magpuri, President/Chief Creative Officer of Falcon’s Creative Group. “There is a great demand for immersive entertainment experiences across the spectrum and we want to create the next dimension of imaginative and transformative cross-cultural attractions together.”

Falcon’s Creative Group produces immersive experiences with an emphasis on storytelling and the use of innovative technology. Previous projects include the National Geographic Experience: Ocean Odyssey and the newly opened Queens of Egypt exhibition at the National Geographic Museum in Washington DC.