Leading provider of ticketing software solutions, Gateway Ticketing Systems UK, has provided its responsive web store solution to The Roman Baths, Fashion Museum and Victoria Art Gallery in Bath.

The system will support online ticket sales and allow the venues to have a better understanding of their customers.

“The benefits of the new web stores extend beyond the value of enabling customers to pre-purchase on any mobile or fixed device,” commented Patricia Dunlop, Commercial Manager at the Roman Baths. “It is an essential tool for upselling our multi-site options and for tracking customer behaviour to inform our marketing decisions.”

The web store’s responsive design makes it ideal for mobile use. The one-stop solution allows customers to purchase a range of products via mobile, tablet and desktop from a single web store. This delivers an improved online experience and therefore enhanced conversion rates.

Making the Sales Process Simple and Intuitive

“The Gateway web store has always been aimed at making the sales process as simple, and intuitive, as possible,” observed Andy Povey, Business Development Director.

“We use the same visual identity as the venue’s website and offer flexible options from selling general admission tickets to having complicated dynamic ticket pricing and issuing annual memberships.”

According to Gateway, the web store is also highly customisable, ensuring it matches customers’ diverse business requirements.

“We have opted for the upsell option on Roman Baths web store and propose that online customers buy The Essential Roman Baths guide in advance and have it ready for collection with their tickets so they can enjoy their visit as soon as they arrive on site,” added Tom Lee, Implementation Specialist at Gateway.

Gateway Ticketing Systems is the world’s leading provider of integrated visitor management solutions for a wide range of attractions. The company creates complete solutions to handle ticketing & admission control, food & beverage and events management as well as CRM & fundraising strategies and reporting.