Global Village chooses VGS to provide ticketing solution

VGS, a leading ticketing software and services company, has been awarded the rights to manage ticketing and access control for Global Village in Dubai.

VGS LogoGlobal Village, now in its 24th season, is a multicultural festival park – a destination for culture, shopping, eating and entertainment, showcasing pavilions and cultures from all over the world. It operates over 159 days and expects to welcome over 7 million visitors this year.

VGS has provided guests at Global Village with a seamless and unified guest experience through its advanced system design. The company’s software product ‘SnApp’ is capable of comprehensively managing the entire sales and distribution lifecycle, across multiple sites.

The flexibility in the SnApp product, combined with VGS’ decades of industry experience, makes the company an ideal partner for Global Village. There are already plans to implement new SnApp technologies for future seasons.

“Global Village is a truly unique and world-leading entertainment concept, offering guests the opportunity to experience the culture and diversity of more than 78 countries in a single location. Due to the immense scale of our operations, and the various subsystems involved, we are often presented with distinct business challenges” says Bader Anwahi, CEO at Global Village.

“These challenges have led us to search for a flexible ticketing solution that is not only dynamic and scalable but also able to effectively integrate into our existing ecosystem. We have found such a product with SnApp and we are confident our cooperation with the VGS team will help raise the benchmark for enriched festival park guest experiences across the industry” he says.

“It is a privilege to be able to work alongside the Global Village team and to add such an iconic location to our portfolio of clients,” says Paolo Moro, VGS President and CEO.

“Our progressive approach and the experience of our international team has really allowed us to excel in the leisure and entertainment space and to deliver the much needed ‘smart’ technologies being sought by the market today. Our partnership with Global Village represents our shared vision of creating memorable guest experiences and we are very excited to be a part of this journey”.

Dubai’s tourism vision aims to increase the number of annual visitors to the region to 20 million by 2020. Global Village’s use of technology increases the guest experience and further elevates Dubai as the entertainment hub and destination of choice.

VGS implements ticketing solutions for top attractions around the globe, to manage commercial and operational management. This includes operations, marketing, sales, and technology. The team has a shared passion for innovation and remains at the forefront of the ticketing industry, reacting to the changing needs of the market.

Image: Header- Ripleys Entertainment