The Grammy Museum in LA has announced investments of $10.5 million to support the attraction’s renovation, with new technology, and music education initiatives.
The museum is investing nearly $5 million in state-of-the-art curatorial and interactive guest experiences. It will also renovate all four floors, and add new technology for visitors to use.
In addition, the Latin Academy is contributing more than $500,000 over a three-year period to hire a Latin music curator and to expand Latin music-focused exhibits and education programmes.
The Recording Academy has also given $5 million for renovations and technology updates throughout the musical attraction.
State-of-the-art interactive guest experiences
“We are thrilled to expand our relationship with the Grammy Museum,” said the Latin Recording Academy CEO Gabriel Abaroa Jr. “The Latin Recording Academy and the GRAMMY Museum share the commitment of educating the public about the significant contributions Latin music has made in the world.
“I look forward to expanding our presence inside the Grammy Museum in an impactful way that guides the narrative and preserves the stories of Latin music and its creators.”
The Grammy Museum has also announced the promotion of Michael Sticka to President, with a contract running through 2022. Sticka first joined the Recording Academy in 2014.
Adding new technology and renovating all four floors
As President, Sticka will continue to lead the attraction’s growth and sustainability strategy. He will oversee museum operations, including curatorial, development, and programmes.
Neil Portnow, Recording Academy CEO and Chair of the Board of Directors of the Grammy Museum, praised Sticka’s leadership and said the museum has “seen a tremendous increase in visitors, revenue from attendance, merchandise and event sales”.
“The museum’s growth and path towards cementing its status as the steward and place where music has a home, as well as its future financial and business wellbeing is reflective of and a testament to Michael’s strategic vision, impressive operational skills, and exceptional leadership,” he added.
Sticka said he’s “honoured” to take on the new role, which will allow he and the team to drive “social good within the community and uphold the museum’s mission to educate, inspire, cultivate creativity, and share the significance of music”.
“Over the course of the next several years, we will continue our investment in our curatorial mission and in our community engagement and education programs with the goal of reaching 100,000 students over the next five years,” he added.
Across the country, a virtual reality pop-up museum called the Museum of Future Experiences (MoFE) has opened in New York.
Images: The Grammy Museum
