Green 4 Solutions, provider of CRM admissions, food & beverage, retail, membership and marketing solutions, has worked with the Eden Project in Cornwall to help it reopen to the public safely.
The Eden Project is Cornwall’s most popular attraction with around 1 million annual visitors. Like most visitor attractions in the UK, it had to close in March because of the spread of coronavirus.
As the attraction prepares to reopen on July 4, it has had to implement safety measures and change the way it welcomes visitors.
Pre-booking tickets online is necessary
Around 60% of visitors would normally purchase their tickets on the day at the Eden Project. With limited capacity numbers, visitors will instead need to purchase a ticket in advance.
The Eden Project already uses the Green 4 online booking system for the popular Eden Sessions. The Green 4 system creates electronic tickets and manages capacity at 6,000 people for this popular concert series.
Green 4 has spent the past few weeks adapting this system to simplify the online booking process to allow all visitors to pre-book tickets in advance.
Using Widget technology, ticket sales have been embedded within the Eden Project’s homepage to make it easy for visitors.
The ticket selling process has also been amended to allow time scheduled visits. This means the attraction can control the capacity and flow of visitors. This change applies to the attraction’s website and trade portals used by hotel and coach bookings.
Reducing queues in the restaurant and upon entry
To reduce queues for the restaurant on-site, Green 4 created software to allow visitors to pre-book their visit to the restaurant. They will receive an eTicket that allows them entry to the restaurant. Visitors will also be able to purchase food and drink at this time from a limited ‘picnic’ menu.
The Eden Project can then deliver food outdoors at a prearranged time and collection point. This reduces contact between staff and visitors, as well as reducing queues.
In order to prevent queues forming as staff members scanned eTickets at the entrance to the Eden Project, iPads have been mounted to allow visitors to self-scan their QR ticket.
Information regarding visitor safety and wellbeing at the attraction has also been added to the Eden Project website and the automated pre-visit communications.
Green 4 Solutions also worked with the Hollywood Bowl Group. The company has extended its booking software to support golf products, and also developed a new scoring application for the Puttstars mini golf attractions.
