Guru’s Director of Content recognised as Woman of Distinction

Guru, the app tours specialists, have announced Director of Content Dana Duran has been featured as a Woman of Distinction in San Diego Woman magazine.

The magazine highlights women in San Diego who are role models for their community, as well as being leaders in their own fields. The mission of the publication is to inspire, entertain and feature local women. Guru’s own Dana Duran was in the spotlight for the magazine’s “Power” issue, which focused on inspirational women in the area.

Duran was the first Guru employee and was instrumental in setting the tone and voice of the company. She is now responsible for Guru’s educational and creative mission. She began with a BA in Advertising and then went on to obtain a Master’s in English. Duran has managed content growth in a wide range of industries, from marketing to medical supplies, non-profits to PR. Dana has worked to establish the Guru voice. She has been involved in managing content for every Guru-powered app. As part of her role within the company, she has written over 2,000 audio, AR, and video scripts.

Growth at Guru

Duran has a clear vision for the growth of Guru and wants to build on the company’s existing success. She recognises that good content is key, and says “Guru’s doing amazing things with data right now, but you can’t have good data without great content. That’s why we are constantly looking for ways to innovate in audio, augmented reality, and tour themes…Engaging visitors is always our first priority. In the future, we can work from data insights to inform our content direction, show us where visitor interests lay, and help our partners’ content continue to take centre stage”.

Guru is behind the new interactive mobile tour at Space Center Houston. The app includes facts about space exploration and interactive augmented reality experiences.