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Guru celebrates over 100,000 app downloads and W3 Awards

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father and son use guru mobile app at Rancho Santa Ana Botanic Garden

Leading technology company, Guru, is celebrating their busiest year yet. 2018 saw over 100,000 downloads across their partner’s apps.

After years of testing and research, this year also saw the company introduce a new user interface on their apps designed to be easy-to-use with the visitors in mind.

Guru’s works across the digital landscape for attractions including creating apps, augmented reality experiences, audio tours and enhancing the visitor experience with data. The company has grown its partner base as well as adding seven new members to the team.

hand holding smartphone showing guru's new app for museum visitors

Earlier this year, Guru’s partners took home Gold and Silver at the W3 Awards. W3 is an organisation that acknowledges digital excellence, from website, to web marketing to social content to apps. The awards are judged by the Academy of Interactive and Visual Arts. This includes executives from Disney, Facebook, Microsoft, Wired, and more.

W3 LogoW3 Awards Gold winners include:

  • Museum of Pop Culture Mobile App – Mobile Features, for Best User Experience
  • Battleship IOWA Mobile Tour – Educational Mobile Apps  

W3 Awards Silver winners include:

  • Battleship North Carolina Mobile Tour – Mobile Features, Best Streaming Audio
  • Battleship IOWA Mobile Tour – Mobile Features, Best Streaming Audio
  • Living Desert Zoo and Garden – Best Use of GPS/Location Technology in Mobile Features and for Mobile Apps Augmented Reality!
  • Museum of Man Tour – Best Cultural Site Mobile App

Their recent work includes Museum of Popular Culture, Space Center Houston, Rancho Santa Ana Botanic Gardens and the Palm Springs Aerial Tramway.

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Ella Baskerville

Ella is business development director and looks after client relationships and new business. Joining blooloop in 2015, she has a degree in Natural Science from the University of Bath, but her true passion lies with the attractions industry and is a self-confessed theme park geek.

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