Hasbro launches Transformers Autobot Alliance interactive exhibition in China

Hasbro Inc. and Cityneon Holdings Limited have announced the launch of the Transformers Autobot Alliance interactive exhibition in China.

The new branded entertainment experience will open in December 2017 in Chong Qing’s Shin Kong Place.

The walk-through attraction will feature favourite Transformers characters such as Optimus Prime, Bumblebee and Windblade as well as special effects, reflex tests, virtual reality and motion sensing.  There will be lessons to learn the Transformers’ language which will enable visitors to decode the exhibit’s missions.

In a statement Executive Chairman & Group CEO of Cityneon Holdings Limited, Ron Tan, said, “This launch has been a long time coming with more than two years of research and development, and significant investment to create what will be one of the most talked about exhibitions to date.”

Tom Warner, SVP Transformers Franchise, added, “Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favorite characters in an entirely new, immersive way. This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come.”

The 15,000 square foot exhibition will open in December 2017 in the Shin Kong Place Chongqing, a high-end shopping and living center at Upper Yangtze River.

Starclouds have been selected to operate the attraction, having successfully Cityneon and its Marvel Avengers S.T.A.T.I.O.N. attraction in Beijing Chaoyang Park and in Chong Qing.

“We’re thrilled to continue our relationship with Cityneon, continuing to bring China these unique entertainment experiences,” said Starclouds Chairman, Li Yao Han.

Hasbro, Inc. and Cityneon intend to tour Transformers Autobot Alliance in venues worldwide.

Image: Cityneon Holdings Limited