Holoride launches in-car Bride of Frankenstein VR experience

Holoride, Universal Pictures and Ford have announced the world’s first in-car virtual reality (VR) experience, known as Universal Monsters Presents: Bride of Frankenstein Holoride.

The immersive experience is taking place at Universal CityWalk Hollywood from October 14 until November 9. It is free to the public.

Bride of Frankenstein Holoride is powered by technology from the company, and set inside new 2020 Ford Explorer vehicles.

With new content created by Universal Monsters and REWIND, guests will be transported to the world of the Bride of Frankenstein.

Holoride’s unique in-vehicle entertainment experience

holoride bride of frankenstein

“We are partnering with Ford and Universal to bring holoride’s immersive, elastic content to the general public,” said Nils Wollny, CEO and co-founder of holoride.

“Riders will be able to experience first-hand what the future of in-vehicle entertainment looks like through the lens of the compelling story of the Bride of Frankenstein.”

The designated pickup location is at Universal CityWalk, and once riders are inside the vehicles, they will be given VR headsets and joined by a reimagined, virtual Bride of Frankenstein.

Riders will enjoy VR in new 2020 Ford Explorer vehicles

holoride bride of frankenstein

She’s on a mission to get an important message to Frankenstein, but along the way, riders will meet virtual monsters and obstacles.

They’ll also experience sound effects and visuals that adapt to the movement of the car, for a unique in-vehicle entertainment experience.

“The connected vehicle technology from Ford can help completely revolutionise what the in-car experience can be, moving us toward never-before-imagined productivity and entertainment in the vehicle,” said Brett Wheatley, VP of Mobility Marketing and Growth at Ford.

“This collaboration allows us to showcase the promise of the connected vehicle and get essential customer feedback on what they want and don’t want in terms of immersive in-car entertainment experiences.”

Greg Reed, VP of Universal Pictures Technology Partnerships, added: “Building on Universal Pictures’ vast experience in developing award-winning AR and VR content over the last few years, we are excited and inspired as ‘everyday travel’ begins to emerge as a new content platform.”

Images: Ford/Holoride