Holovis Announces Don Themed 4D Immersive Attraction at Bollywood Parks™ Dubai

Bollywood Parks™ Dubai, part of Dubai Parks and Resorts, the largest integrated theme park destination, will feature the very latest in immersive attractions with a revolutionary new motion simulation experience set to open in 2016. Designed and delivered by turn-key manufacturer and immersive specialist Holovis Attractions, this unique ride takes a generic immersive tunnel to a whole new level.

Bollywood Parks™ Dubai will be the world’s first theme park dedicated to the Indian film industry based in Mumbai, providing a physical location for fans from across the globe to visit and celebrate the biggest names of Indian cinema and its highly vibrant and colourful canvas.

This ride designed by Holovis Attractions is based on the Farhan Akhtar and Ritesh Sidhwani owned Excel Entertainment hit, Don starring Shahrukh Khan, scenes from this Bollywood blockbuster has been recreated to give visitors the “ride” of their life. Based on a thrilling chase through the streets of Dubai, visitors will be immersed in the action while trying to keep up with the elusive mafia boss Don.

This latest turn-key Holovis attraction differs from existing immersive simulators from a single flat or curved 3D screen to next generation 4D simulators. These 4D simulators are designed around two specialist 30-seat motion systems where the initial physical themed world is merged seamlessly into the virtual world, creating a true form of immersive storytelling. Specialist 3D media is then delivered on enormous concave screens completely enveloping the ride vehicles through the use of a highly complex and unique projection design. This complex design seamlessly merged with the latest in graphics, ensures that every guest gets the perfect experience with optimum sightlines, regardless of seat position or height.

The experience is further enhanced with Holovis HiFiniti spatial audio, multiple SFX systems and motion control technology that perfectly synchronises with the media ensuring the guests believe they are at the centre of this fantastic journey.

Stuart Hetherington, CEO, Holovis explains:

“We have taken our existing ride solutions and developed them further to deliver one of the most realistic, virtual storytelling experiences. This ultimate level of immersion creates a thrilling and class-defining attraction, seen for the first time only at the World’s first Bollywood inspired theme park – Bollywood Parks™ Dubai.

“The design and optimum performance of these attractions has also been extensively simulated and tested using RideView™, Holovis’s proprietary immersive design platform which brings the whole attraction to life in our 1:1 scale VR CAVE environments. This unique capability allows real-time volumetric 3D exploration, simulation and review by the team and client, ensuring the highest impact for lowest risk, with every element integrated and working correctly to deliver the required experience, long before the physical build and on-site work commences.”