IAAPA reveals Brass Ring Award winners 2018

Dynamic Attractions' dual power coaster

The International Association of Amusement Parks and Attractions (IAAPA) presented its annual Brass Ring Awards on Wednesday, November 14, during IAAPA Attractions Expo in Orlando.

As always, the winners were wide-ranging from across the industry. Here’s who and what won.

Top Family Entertainment Centre (FEC) of the World

  • Jake’s Unlimited, Mesa, Arizona, USA

Food and Beverage Excellence

  • Best New Menu Item – Annual Attendance Less than 1 Million: Poopies and Poopcakes, Skånes Djurpark, Sweden
  • Best New Menu Item – Annual Attendance More than 1 Million: Chicken Bacon Ranch Tater Bowl, Palace Entertainment, Newport Beach, California, USA

Games and Retail Excellence

  • Best Plush: Gillie Guinea Pig Plush, Zoomars Petting Zoo, California, USA
  • Best Apparel: Killer Croc Flat Brim Cap, Warner Bros. Movie World, Gold Coast, Australia
  • Best Hard Good Item: Light Up Slinky Dog, Disney’s Hollywood Studios, Walt Disney World, USA
  • Best Store Visual Merchandising: Europa-Park Factory Shop powered by Majorette, Europa-Park, Germany

Human Resources Excellence

  • Best Employee Engagement Initiative – Annual Attendance Less than 1 Million: Great Wolf Lodge Niagara Falls, Canada
  • Best Employee Engagement Initiative – Annual Attendance More than 1 Million: Dolphin Way at Work, Grupo Dolphin Discovery, Mexico
  • Best Employee Reward and Recognition Program – Annual Attendance Less than 1 Million:
    Skånes Djurpark, Sweden
  • Best Employee Reward and Recognition Program – Annual Attendance More than 1 Million:
    Denver Zoo, USA
  • Best Innovation in a Training Program – Annual Attendance Less than 1 Million:
    Skånes Djurpark, Sweden
  • Best Innovation in a Training Program – Annual Attendance More than 1 Million:
    Hersheypark, USA
Brass Ring Awards Aardman-Shaun-The-Sheep-Skanes-Djurpark-1.

Sweden’s Skånes Djurpark – winner of multiple Brass Ring Awards

Live Entertainment Excellence

  • Best Atmosphere/Street Show Performance/Act: Sesame Street Party Parade, SeaWorld San Diego, USA
  • Best Performer: Sabrina Marlene, Busch Gardens Williamsburg, USA
  • Best Live ‘Edutainment’ Show: Ocean Resistance, Chimelong Ocean Kingdom, China
  • Best Theatrical Production: Annual Attendance Less than 1 Million: Favola, Leolandia, Italy
  • Best Theatrical Production: Annual Attendance More than 1 Million: Beauty and the Beast, Disney Parks Live Entertainment, USA
  • Most Creative Christmas Show: The Enchanted Journey, Hersheypark, USA
  • Most Creative Halloween Haunt, Show or Experience: Hell’s Grand Finale, Ocean Park, Hong Kong
  • Most Creative Multimedia Spectacular: Celebrate! Tokyo Disneyland, Japan
  • Most Creative Property-wide Event: Annual Attendance Less than 1 Million: Vivid Festival at Luna Park Sydney, Australia
  • Most Creative Property-wide Event: Annual Attendance More than 1 Million: Summer Carnival 2018, Ocean Park, Hong Kong
  • Most Creative Show Featuring Animals: Pets Rule, SeaWorld San Diego, USA
  • Most Creative Sports/Stunt Show: Cirque Electrique, SeaWorld San Diego, USA
Brass Ring Awards glenwood caverns haunted mine drop entrance

Haunted Mine Drop at Glenwood Caverns – winner of a Brass Ring Award for best PR campaign

Excellence in Marketing

  • Best Digital Marketing Campaign: The Poopie Movie, Skånes Djurpark, Sweden
  • Best Integrated Marketing Campaign: Ocean Park Hong Kong Drink’N Music Fest 2018
  • Best Outdoor Advertisement: Your Visit Protects Wildlife, Africam Safari, Mexico
  • Best Public Relations Campaign: Launch of Haunted Mine Drop, Glenwood Caverns Adventure Park, USA
  • Best Radio or Streaming Audio Commercial: Time Traveler, Silver Dollar City, USA
  • Best Social Media Campaign: The Poopie Movie, Skånes Djurpark, Sweden
  • Best Television or Digital Video Commercial – Annual Attendance Less than 250,000:
    Xenotes Live, Mexico
  • Best Television or Digital Video Commercial: Annual Attendance 250,000 – 1 Million: Spökjakten, Furuvik Djurpark, Sweden
  • Best Television or Digital Video Commercial – Annual Attendance More than 1 Million:
    Lagoon: Summer Daze, Lagoon Amusement Park, USA

Spirit Award

The Spirit Award is given to the most outstanding person who works behind-the-scenes to support high-quality entertainment value of the nominating attraction.

  • Ulrich Grawunder, Europa-Park, Germany

IAAPA Attractions Expo – Best Exhibitor Awards

Brass Ring Awards legacy entertainment booth iaapa expo 2018

Legacy Entertainment’s award-winning booth

Image Award

  • Innovative Concepts in Entertainment

Booth Size 100 – 199 Square Feet

  • First Place: YourMapp
  • Second Place: VITO Fryfilter

Booth Size 200 – 399 Square Feet.

  • First Place: Imagination Corporation
  • Second Place: WIPEOUT

Booth Size 400 – 499 Square Feet

  • First Place: Eleventh Hour
  • Second Place: S4 Lights

Booth Size 500 – 899 Square Feet

  • First Place: TAF USA (Truss Aluminum Factory)
  • Second Place: Weber Group

Booth Size 900 – 1,200 Square Feet

Booth Size 1,201 and Larger Square Feet

wiegand.maelzer slidewheel Brass Ring Awards

The SlideWheel by wiegand.maelzer

IAAPA Attractions Expo – Best New Product Awards

Impact Award

Major Ride/Attraction – Class A (Product cost of US$3 million or more)

  • First Place: SlideWheel, wiegand.maelzer
  • Second Place: Single Rail Raptor Roller Coaster,Rocky Mountain Construction

Major Ride/Attraction – Class B (Product cost of less than US$3 million)

  • First Place: Justice League: A Call For Heroes walkthrough experience, Holovis
  • Second Place: Skywarp, Ride Entertainment, Booth 5720

Kiddie Ride/Attraction – Class A (Standard Kiddie Ride/Attraction)

  • First Place: Oscar’s Wacky Taxi, The Gravity Group
  • Second Place: C Car Town, Shenyang Chuangqi Amusement Equipment Co

Kiddie Ride/Attraction – Class B (Coin-op Kiddie Ride/Attraction)

  • First Place: KidSim Simulator, Falgas
  • Second Place: DIABOLO, Falgas

Water Park Ride/Attraction – Class A (Product cost of US$2 million or more)

Water Park Ride/Attraction – Class B (Product cost of less than US$2 million)

  • First Place: FlyingSAUCER 45, ProSlide Technology
  • Second Place: Aqua Race Kart, Kart 1

Patron Participation Ride/Attraction

  • First Place: HyperBowling, QubicaAMF
  • Second Place: Gen8 Infinity Laser Tag System, Laserforce International

Technology Applied to Amusements – Class A (Product or Service used by Consumers)

  • First Place: Electric CP Huntington Train, Chance Rides
  • Second Place: DreamSet Headset, CAVU Designwerks

Technology Applied to Amusements – Class B (Product or Service used by Facilities)

  • First Place: OverVue Arcade Game Analytics, New Vue Solutions
  • Second Place: Vantage, WhiteWater

Food Services

  • First Place: VITO oil filter system, VITO Fryfilter
  • Second Place: Create-A-Cone Trike, Syrup Systems Inc.

Merchandising & Retail Products

  • First Place: NXT Capture – Facial Recognition, NXT Capture
  • Second Place: Jurassic World Inflatable T-Rex Costume, Rubie’s Costume Co

Games & Devices – Class A (Arcade & Video Games and Equipment)

  • First Place: WWE Superstar Rumble, Andamiro USA Corp
  • Second Place: HOOPLA, Sega Amusements

Games & Devices – Class B (Midway Games and Equipment)

  • First Place: Zombyte, Creative Works
  • Second Place: VRcade ATOM, VRstudios

Shows/Productions, Theatrical Equipment & Supplies, Displays & Sets

Services, Equipment & Supplies

  • First Place: RLR with LED, Safe-Strap Company
  • Second Place: Restroom Feedback Surveys, Avius

Best New Product Concept Award: Major Ride Attraction

  • First Place: Stormforce 20, Ride Engineers Switzerland
  • Second Place: Orbiter, WhiteWater

Best New Product Concept Award: Other Products/Services

  • First Place: Diving Theatre, VR Coaster GmbH
  • Second Place: Ultrahaptics STRATOS Inspire, Ultrahaptics

Best New Product Concept Award: Attraction

  • First Place: Dual Power Coaster, Dynamic Attractions
  • Second Place: Atari Pong Cocktail Table, Unis Technology

Why the Brass Ring?

The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the amusement industry in the 1800s. Rings were suspended above carousel riders — low enough for them to grasp, but high enough to pose a challenge. Skilled riders who grabbed a brass ring often earned prizes, including a free ride on the carousel. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a valuable treat.