Imagine Leisure secures theme park acquisition and upgrade

Imagine Leisure, a leading leisure consultant and developer, has announced that it has secured the acquisition and upgrade of a theme park in the Netherlands.

Imagine Leisure is pleased to announce that it has successfully supported Innoxite Leisure in acquiring ‘Het Sprookjesbos’ Valkenburg, a theme park in the south of the Netherlands.

This is a popular destination for families and young children, with an enchanted fairy tale forest theme. Innoxite has been operating the park since mid-2019 and has already increased turnover through improvements in marketing, merchandising and operations.

Park upgrade

The new operator will continue to implement improvements to the theming, as well as introducing new attractions. Imagine Leisure has secured the funding for this work, and some new attractions are already on their way to the park, including a stone-age themed train and a Flying Carpet.

Together, Innoxite and Imagine Leisure have produced an extensive strategic plan. This will enable the operator to undertake work to improve the park further. The plan includes new attractions as well as more facilities to improve the guest experience and decrease weather dependency. The park will also host events in the future to attract a bigger audience.

Like all Imagine Leisure projects, this work is customised to the park and based on the needs of the operator. Imagine Leisure will be providing complete project management for Het Sprookjesbos, using its successful ‘Dream, Develop, Do’ process.

Dream, Develop, Do

The company works with clients to identify the goals of a project, using a thorough market analysis to create a unique concept and a strong business case. It also provides a complete master plan to develop the project, including finding, marketing, design and operations.

Het Sprookjesbos Imagine Leisure

Imagine Leisure is also working on a project to attract more visitors to the region of Drenthe in the Netherlands.