British technology start-up, Immotion Group, has opened an ImmotionVR location at XScape Yorkshire.
The new location is the third ImmotionVR experience to open. They opened ImmotionVR, Bristol last year and ImmotionVR, Manchester in June.
The Company’s strategy is to build its suite of owned and operated sites within shopping centres and family entertainment destinations across the UK. These rollouts mark continued progression of this goal.
Immotion is aiming to become the leading provider of out-of-home VR experiences. In 2017, they raised £1.3 million to develop high-end virtual and augmented reality experiences in Europe and the US. In May 2018, the company went public with a listing on London’s junior stock market AIM.
The company creates immersive experiences by creating and publishing high quality VR content, combined with their VR motion platforms.
Xscape Yorkshire is a family focused leisure attraction. It had 4.2 million visitors in 2017 and also has an average 4.5 out of 5 rating on TripAdvisor.
Martin Higginson, Executive Chairman of Immotion, said:”We are rapidly delivering on our strategy and are very proud to have delivered our third ImmotionVR centre in just seven months. We are delighted to partner with Xscape Yorkshire, which provides great family entertainment to the people of Yorkshire and beyond. We hope that this latest ImmotionVR site delivers the same fun and great ratings that we have seen in Bristol and Manchester as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market.”
Jason Warren, Xscape Yorkshire General Manager, said: “ImmotionVR has filled the gap for quality virtual reality experiences at Xscape. It’s a fantastic addition to our line-up and is sure to be a hit with our customers, both big and small.”