InfoComm International rebranded as Audiovisual and Integrated Experience Association™ (AVIXA)

InfoComm International®, the trade association representing the $178 billion commercial audiovisual industry worldwide, has been reborn as the Audiovisual and Integrated Experience Association™ (AVIXA).

The new name reflects what the association calls its ‘broadening mission’ to help grow the market beyond what has traditionally been thought of as professional AV.

As the entertainment industry has continued to look to new technologies to enhance its offerings, so AVIXA’s members have evolved to deliver much more than audiovisual products and systems. Membership has exploded to include experiential designers, content creators and IT companies among a whole range of AV solutions users across a growing cross-section of markets.

In fact, AVIXA’s 2017 InfoComm show in Orlando last June attracted more AV customers than ever before.

“This is an exciting time for our industry and for the advancement of audiovisual solutions across a wide range of customer experiences,” observes David Labuskes, Executive Director and CEO of AVIXA.

“Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote AV around the world.”

New AVIXA identity reflects boom in AV applications

“AV experiences have become so ubiquitous,” he continues. “They’ve come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry’s excitement and welcomes a far more diverse community of professionals.”

AVIXA was originally established in 1939. The association currently has over 5,400 members from more than 80 countries worldwide. These include manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals.

“Organisations evolve,” adds Labuskes. “AVIXA’s core programs remain the same – training, certification, standards, community, market intelligence, trade shows – but the industry has changed in exciting ways.

“The opportunity to grow the market for audiovisual experiences is so vast, it was important that the AV industry’s leading association change with it.”