JRA announces new Runaway Tram coaster at Morey’s Piers

JRA, a leading experience designer, has announced that the latest attraction at Morey’s Piers, a new Runaway Tram rollercoaster, is now open.

JRA is pleased to announce that the Runaway Tram is officially open to the public at the family-favourite amusement park, Morey’s Piers. Owned and operated by the Morey family since 1969, the group of amusement piers and beachfront waterparks is popular with visitors of all ages, and recently celebrated its 50th anniversary.

This new family-friendly coaster is a tribute to a previous visitor favourite, the Wildwood Sightseer Tramcar, which was an iconic part of the Wildwood Boardwalk for 70 years. JRA was responsible for the custom design of the ride’s train and station.

JRA runaway tram coaster Morey's piers

Members of the Morey family with Floss Stingel, the voice of the Wildwood boardwalk tram car and John “Gigi” Gigliati, also known as Mr Tramcar, Wildwood tramcar driver for more than 25 years

Runaway tram

The exciting new ride climbs to a height of 40 feet (12.1m), and riders will enjoy twists and turn throughout the 922-foot long track, nearing speeds of 30 miles per hour (52 km/h). The Force 280 coaster cost a total of $4 million and was manufactured by Zierer. It includes one train with 10 two-person cars. To make way for the attraction, seven other rides were moved and Surfside Pier was reconfigured.

Morey’s Piers is comprised of three piers with over 70 rides, two water parks and several dining options located along Wildwood’s five-mile beach and two-mile boardwalk.

Earlier this year, JRA announced that the National Comedy Center received an honourable mention in the AAM Media and Technology MUSE awards, for the Laugh Battle interactive exhibit.

Another successful project from earlier in the year by the company is the renovation of Louisville Slugger Museum & Factory. This included the relocation of historic demonstrations, a new film and a new bat-making process, as well as a revamped gallery area. The popular attraction welcomes 300,000 guests a year. JRA provided master planning, writing and content development, exhibit design, graphic design, executive media production, project management, and art direction for the improvement works.