Katapult announces Christmas charity initiative with prize worth £10,000

The UK-based guest experience specialist Katapult has launched its second Helping Hands project.

The initiative is aimed at destination-based charities within the leisure, tourism and arts sectors. Submissions are now being requested from charities for 2019. The winner will be awarded £10,000 of design and strategic time to create a what it is hoped will be a wonderful guest experience.

“One of our core values at Katapult is authenticity,” says the company’s strategy and development director, Kelly Herrick. “We wanted to get back to the authentic meaning of Christmas, which for us is charity, goodwill and support. We know there are so many amazing museums, galleries, visitor centres and other charities out there who would really benefit from working with us. We can’t wait to see the submissions.”

“Katapult came in and really supercharged our digital marketing efforts,” says Simon Wallwork from Sir Richard Arkwright’s Society at Cromford Mills, the inaugural Helping Hands winning project. The company’s marketing concept and follow-up activity, adds Wallwork, helped increase awareness and footfall of Cromford Mills, which is part of the Derwent Valley World Heritage Site in Derbyshire, England.

Submissions are invited for the Helping Hands scheme from any registered charity with a physical guest destination. The winning project will be announced at the end of January.