KidZania to open third Japan facility

KidZania has announced it will open a third facility in Japan, as it partners with mobile carrier company KDDI Corporation.

KidZania’s operator, KCJ Group Co, partnered with mobile carrier company KDDI Corporation to create new edutainment experiences.

Makoto Takahashi, President and Representative Director of KDDI, said: “With this partnership, we’ll combine KCJ Group’s experience in edutainment and KDDI’s expertise in advanced technologies to support the empowerment of children, nurture their curiosity and encourage them to learn about the world of work in a fun way.”

The partnership will create new learning experiences utilising advanced technologies, like 5g or IoT.

Einosuke Sumitani, President and CEO of KCJ Group, said: “Through an all-embracing partnership with a top-level information and communication company as KDDI, and by actively incorporating a global business perspective, we are aiming to assist in the development of the generation that will be in charge of the next era, and will be capable of contributing to the international community in a positive way.”

KidZania will open a third KidZania City in this territory, in Nagoya (Aichi Prefecture), by 2020. The facility joins 12 other KidZania Metropolis in different stages of development around the world.

KidZania is the world’s fastest growing global educational entertainment brand. With 24 locations across five continents, it’s a unique concept which immerses children from 4-14 in career-oriented role play, in the context of a mini city.

KidZania London’s CEO, Eddie Kemsley talked to Blooloop about how the fast-growing educational entertainment experience brand is reflecting industry trends.