KidZania has opened two new facilities in Latin America: KidZania Guadalajara at Plaza Patria, and KidZania Costa Rica at Oxigeno Human Playground in the district of Heredia, near San Jose.
The new centres will be the first two facilities to include the innovations encompassed in the KidZania 4.0 model.
KidZania Guadalajara, the 4th facility in Mexico and 25th worldwide, opened on December 5th.
KidZania Costa Rica opened one week later.
Both ceremonies welcomed a number of special guests, and a group of children performed roles as journalists, masters of ceremony, flag bearers and representatives of different professions.
Xavier Lopez Ancona, President of KidZania, said: “In the eve of our 20th anniversary and with a constant international growth, our presence in the Americas will be strengthen with the openings of KidZania Guadalajara, KidZania Costa Rica, and in 2019 with our entrance to one of the most competitive markets in the world, the United States.”
These brand-new KidZania Metropolises will be the first small-format facilities, new scheme which will allow KidZania to enter cities with a lower population density and continue with its national and international growth.
With a footprint of 4,300 m2, 5,696 m2 of construction and 36 establishments with 50 role-playing activities for children aged 1 to 14, KidZania Guadalajara opened its doors on December 7th, 2018. Moreover, KidZania Costa Rica will feature 75 role-playing activities in 34 establishments and 6 points of sale in a footprint of 4,500 m2, and officially welcomed its first visitors on December 12th, 2018.
KidZania is the world’s fastest growing global educational entertainment brand. It’s a unique concept which immerses children from 4-14 in career-oriented role play, in the context of a mini city.
KidZania London’s CEO, Eddie Kemsley talked to Blooloop about how the fast-growing educational entertainment experience brand is reflecting industry trends. Creator and founder Xavier López Ancona spoke to Blooloop about the rapid growth of the company.
