Knott’s Berry Farm to refurbish, retheme river rapids

BigFoot rapids at Knott’s Berry Farm, California, will undergo a major renovation to become Calico River Rapids.

New elements will be added to the attraction, including new animatronics, themed show scenes, a new story overlay and dynamic water effects.

According to the press release from the park: “Calico River Rapids will take voyagers on a search for new land through the outskirts of Calico, the richly themed area in Knott’s esteemed Ghost Town. Guests will journey through the authentic setting with the help of legendary frontiersmen who have plotted the path for settlers to explore. Rafters will encounter a variety of wild surprises along the way such as roaring rapids, indigenous wildlife, and peculiar homesteaders.”

Knott’s Berry Farm is operated by Cedar Fair. Cedar Fair owns and operates 12 amusement parks, two outdoor water parks, one indoor water park, and five hotels in the US and Canada. Its properties include Cedar Point in Ohio, California’s Great America and Carowinds.

In August, Cedar Fair presented its long term strategy for growth. The company said it will embrace digital technology at its parks and develop the adjacent land.

The company also says it will improve guest experience, encourage advance sales, and manage capital and productivity.

Last year, Cedar Fair reported $1.32bn in net revenue, a 3% rise from 2016, with its parks receiving 25.7 million visitors throughout the year, a 2% increase. The long term strategy is hoped to continue this trend.