LAI Games appoints Tabor Carlton as new marketing director

The redemption and prize merchandising game manufacturer LAI Games has promoted Tabor Carlton to the position of marketing director.

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Tabor Carlton

Replacing Mark Easte who has recently assumed the role of managing director, Carlton boasts a 20-year background in graphic design, video production, advertising and campaign development for companies across many industries.

He was previously the brand marketing manager for Helix Leisure, parent company of LAI Games, Embed and The Locker Network. Prior to that, he had worked closely with Embed as a contractor for over 10 years. As LAI Games’ new marketing director, Tabor will develop LAI Games’ marketing strategy, maximise the department’s ROI, and continue to build brand awareness in the industry.

“Having worked across multiple Helix Leisure companies for the past decade, Tabor has a very good understanding of the industry, and he also brings a fresh perspective to what we’re doing at LAI Games,” says Mark Easte. “Having him in a more public-facing role with our customers and distribution partners, I look forward to seeing what he can do for the company.”