Lai Sun Group to create Real Madrid interactive football experience in Hengqin

Lai Sun Group have announced a collaboration with football club Real Madrid Club de Fútbol to create an indoor interactive football experience centre in Hengqin, China.

The experience centre will be in Phase Two of Novotown, which is currently under planning.

John Tse, Head of Novotown Project of Lai Sun Group, said: ““We are extremely delighted to partner with Real Madrid, who with their expertise in football training,
will be able to bring about highly participative and personalized sports entertainment experiences, supported by advance technology. Residents and travellers in Hengqin Zhuhai, Guangdong and the broader southern China region will surely appreciate this. The interactive football centre is instrumental to develop the culture of sports
entertainment, and establish a diversified range of industries to promote the region’s tourism economy. It is our aim to nurture a sporting culture, especially in the area of football, among the younger generation.”

The centre will cover 12,000 square metres. It will allow guests to indulge themselves in an immersive world of football encounters – using advanced technology such as augmented and virtual reality. Experiences will include managing a personalized player profile and creating their “behind the-scenes” training extracts.

The centre will also feature food and drink outlets, a museum of Real Madrid history, various mini game challenges and other entertainment.

Novotown, just 5 minutes from the closest Macau border, is a multi-phase development project, developed by Zhuhai Hengqin Laisun Creative Culture City Co. Ltd..  Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. is 80% owned by Lai Fung Holdings Limited and 20% by eSun Holdings Limited, both members of the Lai Sun Group.  The development will feature cultural and entertainment attractions with an ambition to become a ‘a cultural and creative incubator for Guangdong, Hong Kong, Macau and Taiwan’.

Real Madrid was founded in 1902 as Madrid Football Club, and is now one of the most successful football clubs in the world.

Image courtesy of Lai Sun Group