Legoland Windsor announces DUPLO Dream Coaster

Legoland Windsor resort is to introduce a new DUPLO Dream Coaster. The ride for pre-schoolers is intended to be a “first coaster” experience.

The DUPLO Dream Coaster will open in March 2020. Designed for 2 to 5 year olds, Legoland promises that riders will be “swooping through a topsy turvy wonderland full of colour and a sprinkle of magic, they can be sure they will meet all sorts of cool creatures along the way…”

There are few details at present, but it seems that the coaster will be highly themed with “a journey, exploring their wildest dreams and igniting their imagination”.

Legoland Windsor have also said that they will be carrying out work on other attractions in DUPLO Valley, including DUPLO Valley Airport and the Brickville outdoor play area.

Legoland expansion strategy

Legoland has a tried and tested successful formula for expansion and success. Earlier this year we looked at how that strategy has led Legoland to become one of the biggest brands in family entertainment.