Mad Systems announces patent granted for LookingGlass Concierge

Mad Systems, the award-winning audiovisual and interactive system designer and integrator, has had its patent application granted for a solution that provides location information about registered users based on facial recognition.

Mad Systems is pleased to announce that the US Patent and Trademark Office has granted patent #10,484,818. This is for the company’s system that uses facial recognition technology to provides location information about registered users. The product is called LookingGlass Concierge and has been designed to securely use facial recognition to provide improved customer service.

LookingGlass Concierge uses a secure and private form of facial recognition in order to enhance guests’ visits to various attractions, such as theme parks, museums and more.

Facial recognition

Guests can submit their data before their visit, or they can also use a self-service kiosk on-site, assisted by staff members. Combined with the company’s patent-pending recognition-based media delivery, this product creates an integrated experience.

“This is a wonderful beginning to a new era for AV and AV integrators”, says Mad Systems’ founder Maris Ensing. “I see facial recognition combined with our wireless AV system, QuickSilver, reinvigorating the AV world to provide new and incredible opportunities for entertainment venues like theme parks and museums, but I also see applications for board rooms, classrooms and other related situations.”

“This technology allows you to recognize individuals and activate specific configurations for them. This is 21st Century AV technology for sure.”

Creating solutions

Mad Systems’ Tricia Rodriguez adds that the company “took a look at common challenges in entertainment venues and created solutions using software and technology” as the inspiration for the LookingGlass Concierge system.

“That research allowed Mad Systems to tackle things like keeping families and groups together at a venue, helps visitors to retrieve purchased merchandise so that they don’t need to carry that around with them all day, helps with venue traffic control and wayfinding, helps to easily exceed ADA requirements to make sure that affected visitors have a better than expected experience, and ultimately helps to create a more memorable, better VIP experience”, says Rodriguez.

“This is one of several facial recognition-based systems for which we have submitted patent applications, so stay tuned for more innovations coming in 2020.”

Founded in 1998, Mad Systems is a nationally certified Women’s Business Enterprise that specialises in exhibits and interactives for museums, visitor centres, brands and theme parks.