Magic Memories launches personalised journal for Shrek’s Adventure!

Magic Memories, a global leader in experience capture for the attractions industry, has unveiled a new personalised photo journal for  Shrek’s Adventure! visitors.

Shrek’s Adventure! is an immersive, story-based experience on London’s South Bank incorporating state-of-the-art technology and live theatrical performances.

Shrek’s Adventure! London is a collaboration between Merlin Entertainments and DreamWorks Animation. The walkthrough attraction is a live interactive adventure featuring favourite characters from the Shrek franchise.

The new Shrek’s Adventure! Travel Journal includes more than twenty options for personalised content in both printed and digital formats.  Guests can chart their journey through the attraction with highlights including the DreamWorks Tours magical flying 4D bus to Far Far Away, a visit to Cinderella in Shrek’s swamp, and rescuing Pinocchio from the wheel of torture.

“The Shrek’s Adventure! Travel Journal sets a new standard for the industry in terms of design quality and personalisation opportunities, ensuring that each young visitor has a unique record of their very own fairy-tale adventure,” says Oli Biddles, Head of Marketing, EME for Magic Memories.

“We have worked closely with the DreamWorks team to design a truly captivating product that will be treasured by visitors and allow them to relive their adventure with their favourite characters for years to come.”