Reed MIDEM, the organiser of MAPIC, has announced that the. new MAPIC Digital online platform is now available for retailers, retail property and leisure professionals from across the globe.
This year, MAPIC & LeisurUp events will be 100% virtual, as organiser Reed MIDEM has taken the decision to cancel the physical event previously scheduled to take place in Cannes, France this November. MAPIC Digital, the new virtual platform for clients of MAPIC and LeisurUp, is now available and features exclusive pre-recorded sessions ahead of the virtual conference on 17 – 18 November.
Retailers, retail property and leisure professionals from all over the world are now able to meet online, network and enjoy educational content through the new MAPIC Digital platform, which launches today and will be open for catch up sessions and much more until 31 December 2020.
Innovation, leisure and new forms of retailing
Nathalie Depetro, MAPIC Director says “Innovation, leisure and new forms of retailing will be at the centre of discussions at MAPIC Digital, which will stage recorded conferences starting November 2 and live conferences on November 17 and 18. We will be adding new features in the days to come, so we encourage people to keep in touch.”
MAPIC Digital offers a compact conference programme with around 20 sessions, featuring insights from experts within the sector such as mayors, CEOs and key executives. The programme is called “Embracing collaborative retail: ready to change the rules?” and will be freely accessible to all on the platform. It will focus on three key topics:
Cities and mixed-use
To attract consumers, cities must offer an attractive experience by positioning themselves as a genuine “destination” combining shopping, restaurants, leisure activities, offices and hotels. Speakers on this theme come from destinations like AREA15 in the USA and the Time Out Market in Portugal.
One session will explore the French market and the requalification of suburban areas, while another will look at the Italian commercial landscape. Dedicated conference sessions include the participation of TORG (United States) and Salomon (France).
‘Phygital’
Phygital is the new commercial standard that corresponds perfectly to new-style consumers. Key features are collaboration between all stakeholders in retail property and innovation across the entire value chain, whether technological or societal, leading to more sustainability, improved customer knowledge, reduced costs, and increased traffic.
No retailer can do without an e-commerce site today, but DNVBs (Digital Native Vertical Brands created online, such as Sézane, Glossier, and Everlane) are also increasingly looking for a physical storefront.
This topic will be discussed during the conference on “Think physical retail, think different” with Michele Molon, EVP Omnichannel & Member of the Management Board, Swarovski (Austria), Carsten Keller, Vice President for Direct-to-Consumer, Zalando (Germany) and Benjamin Calleja, CEO & Founder, Livit Design (Spain).
Food service and leisure
These play a central role in enriching and extending the visitor experience in shopping malls and living spaces. Sporting activities, branded events, games, and cultural activities can engage consumers with experiences they can’t have in their homes
Companies that will be speaking on this topic include The Smurfs (Belgium), Bisounours (United States), UCPA (France), Extreme International (United Kingdom), Unlimited Snow (Netherlands), Wave Surfers (Belgium), Magnicity (France), and Zamperla (Italy).
More information and the full programme can be found here and MAPIC’s newly published One Book is available here.
Ahead of the event, MAPIC has also released content on its blog including a white paper with LDP on post-COVID retailing.
