MAPIC releases white paper ahead of 2019 event in Cannes

MAPIC, the international retail property market, takes place from November 13 to 15 at the Palais des Festivals in Cannes. A new white paper has been released ahead of the event.

MAPIC is pleased to announce a new white paper is now available, ahead of the 25th edition of the world’s leading retail real estate event, organised by Reed Midem. The paper, entitled It’s All About Experience: The Making of Lifestyle Destinations, explores how experiences are shaping lifestyle destinations.

Topics in the white paper include leisure & lifestyle, food & beverage, art & culture and health & wellness. It also looks at pop-ups and flexible space.

Leisure and Lifestyle are hot topics

One of the subjects explored is how traditional malls have evolved into something new, thanks to the increased appetite for entertainment and activities. Exhibitors at MAPIC in 2018 showcased a range of lifestyle projects; from the largest post-industrial redevelopment project (Milanosesto) to WeArena’s opening of the world’s first permanent gaming area.

The paper also looks at the growth in food & beverage. It makes the point that consistency and execution are crucial and examines schemes that bring retail, F&B, and culture together. Another element of the report explores opportunities for culture and retail centres to come together and best practice around this.

When it comes to health & wellness, the paper talks about the revenues of European fitness club operators and the rise of athleisure. It also explores the pop-up retail market and takes a closer look at flexible retail.

MAPIC 2019

A dedicated Leisure Day will take place ahead of this year’s exhibition and conference in Cannes. The event, on Tuesday, November 12, will focus on the integration of entertainment into retail. It will also feature a keynote speech by Andreas Veilstrup Andersen, the former IAAPA chairman who is the executive vice president of Tivoli Gardens in Copenhagen.

8,500 participants are expected to attend MAPIC 2019. The event will feature 750 exhibitors, 2000 retailers, 2200 property developers, 1,300 investment companies, 255 leisure projects and 240 innovation players from 80 countries. The three-day event will also include a series of leisure talks and workshops, plus an exclusive leisure zone.