MediaMation unveils the world’s first MX4D® Motion & EFX Esports Gaming Theatre at E3 Los Angeles

Leading innovator in the development of immersive experiences, MediaMation Inc. (MMI), is set to reveal its brand new MX4D® Motion & EFX Esports Gaming Theatre at the Electronic Entertainment Expo (E3), in Los Angeles.

The company’s breakthrough ‘theatre to arena’ concept is likely to cause a stir at next month’s hotly-anticipated gaming trade show.

The world’s first MX4D Esports Gaming Theatre is expected to open later this year at the TCL Hollywood Chinese Theatre.

MediaMation has partnered with Hammer Esports and TCL Hollywood Chinese Theatre to realise the gaming theatre concept. The modular system allows theatres to transform seamlessly into esports arenas, with tournaments organised and hosted by Hollywood Esports.

MediaMation unveils the world’s first MX4D® Motion & EFX Esports Gaming Theatre at E3 Los Angeles

Visitors to E3 will get the chance to try out an immersive gaming experience for themselves at MediaMation’s booth #3233. Featuring the company’s signature MX4D motion EFX seats, participants can immerse themselves in the full schedule of gameplay and competitions, with titles including Vainglory and Overwatch. A GameMaster/DJ will synchronise the seating with the gameplay, so that spectators get to experience the motion and intensity of the game itself.

What’re more, attendees will have the opportunity to play on the stage themselves, and experience the buzz of competing in front of a live audience. This is made possible thanks to MediaMation’s pro modular gaming desks. The breakthrough technology offers a quick, convertible system that can instantly transform any stage into an esports gaming venue.

“Our goal is to create an immersive and engaging esports experience that’s unlike anything available in the industry today,” explains Dan Jamele, CEO, MediaMation, Inc.

“Esports continues to grow at a record-setting pace, and our turnkey system and best-in-class technology, paired with a global esports network, tournament play and premium esports programming will provide a new solution for fan engagement across a wide range of venues, and we look forward to bringing this to life at E3.”

Experience MediaMation’s MX4D® Motion & EFX Esports Gaming Theatre concept in partnership with TCL Hollywood Chinese Theatre and Hammer Esports at the E3 Expo in Los Angeles from June 13-15, 2017.