MediaMation and Cineplexx install first MX4D theatre in Austria

A leader in immersive entertainment technology, MediaMation (MMI) has teamed up with Cineplexx Kinobetriebe GmbH to install the first MX4D Motion EFX Theatre in Austria.

Cineplexx Cine Operations operates 41 multiplexes, as well as six traditional sites, in countries across Europe. Last year, attendance at its 300 screens totalled 12 million.

MMI is applying its expertise to a 72 seat, 18 bench theatre in Graz, Austria’s second largest city. State-of-the-art seats will employ a full range of motion and effects to enhance the onscreen action. Immersive in-theatre atmospheric/ theatre effects include wind, fog, strobing, and special effects.

“We are excited to work with Cineplexx on our first Austrian installation,” confirmed Jeremy Devine, VP of Marketing for MMI. “Our ongoing expansion reflects how beloved our unique industry-leading 4D is for moviegoers worldwide.”

Cineplexx seats feature newly-patented armrest

The smooth and silent operation of MMI’s air-driven pneumatic system has been designed to offer a deeply immersive cinematic experience. More than just standard 3D, the specially designed seats feature MMI’s newly-patented EFX armrest which ensures that every guest benefits from the best possible experience, no matter where they are sitting.

“Installing MX4D is consistent with our ongoing commitment to offer the best cinematic experience around,“ added Cineplexx CEO, Christian Langhammer.

MMI is currently working with the cinema chain to install and open two additional locations, Belgrade and Novi Sad, by the end of the year.

For 27 years, MediaMation, Inc. has been providing innovative technological solutions to the Cinema and Themed Entertainment market. Last year, the company moved into the rapidly-growing esports market with its MX4D Esports Theatre. The theatre harnesses the company’s motion and special effects technology and transforms it into a platform designed to add an extra level of immersive excitement to esports.

MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.