Merlin and Silvergate Media announce Octonauts attraction for SEA LIFE in Shanghai

Merlin Entertainments/Silvergate Media

Merlin Entertainments has announced a new intellectual property (IP) partnership with Silvergate Media to take its animated TV show Octonauts to Changfeng Ocean World in Shanghai, part of Merlin’s chain of SEA LIFE Aquariums.

It will be the largest Octonauts attraction in the world and is set to open in June 2020 within Changfeng Ocean World’s new Stingray Bay experience.

“Fun and discovery are at the core of what we do at Merlin and that is why Octonauts is an ideal fit for us,” said Anthony Newman, SEA LIFE global brand marketing director, Merlin Entertainments.

“The new attraction will bring Octonauts to life in a way that has never been done before and we are very confident it will drive growth in visitor numbers when it launches at Changfeng Ocean World.”

It will be the world’s largest Octonauts attraction

Visitors will be able to play and explore in a submerged Octopod capsule, also joining characters such as Captain Barnacles, Kwazii and Peso.

In addition, guests will learn about the world’s oceans and sea life, and will get the chance to buy Octonauts merchandise in a dedicated gift shop.

“Our partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands,” added Ron Allen, EVP commercial, Silvergate Media.

“This new interactive adventure with Changfeng Ocean World will give fans an unforgettable Octonauts experience that truly reflects the show’s core values of education, exploration and entertainment – it’s a perfect brand synergy.”

Visitors can play and explore in an Octopod capsule

SEA LIFE has previously partnered with Silvergate Media in the UK, Europe, Australia and the US. According to a press release, new activations are due to be announced this year.

Similarly, Entertainment One (eOne) previously partnered with Merlin to take preschool brand PJ Masks to SEA LIFE Aquariums around the world, launching in the UK in February 2020.