MediaMation MX4D theatre wows Hong Kong audiences at MOVIE TOWN

MediaMation (MMI), a leader in immersive 4D theatre technology, has installed a new 102-seater facility at MOVIE TOWN in ShaTin New City Square.

The venue, owned by Multiplex Cinema Limited (MCL), boasts MMI’s silent, air-driven, pneumatic system for a whole new layer of engagement.

Taking 3D theatre to the next level, the seats include a full range of motion and effects. Special in-theatre atmospheric/theatre effects include wind, fog, strobe and special lighting.

This latest installation continues MMI’s rapid expansion across the Asia-Pacific region.

MOVIE TOWN and MX4D ‘a perfect fit’

“MCL Cinema’s MOVIE TOWN is an amazing state-of-the-art facility,” notes Howard Kiedaisch, CEO of MediaMation, “and MediaMation’s MX4D EFX Theatre is a perfect fit.”

MMI continues to be a leading innovator in the cinema and themed entertainment market, expanding into the eSports industry in 2017. The company’s hybrid-eSports theatre concept allows venues to provide two distinct offerings within one theatre. The technology harnesses the MX4D experience and transforms it into an eSports platform.

With over 300 installations worldwide, MMI also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.