Offshore Surf brings indoor surf retailtainment to MAPIC Russia

Offshore Surf, a leader in indoor surf location based entertainment, is leading the way in retailtainment as part of the International Retailers’ delegation at MAPIC Russia.

MAPIC Russia takes place in Moscow from 16 to 18 April. Offshore Surf is the only representative of the Leisure Industry in the International Retailers’ delegation. The invitation to attend by MAPIC is a recognition of Offshore Surf’s technical expertise, its capacity to build immersive experience destinations worldwide and its potential in the growing retailtainment sector.

OffshoreSurf combines surfing, F&B, retail and events under one roof through licensing of a franchising model globally.

Authentic indoor surf

Offshore Surf offers an indoor surf attraction that delivers a season proof, repeatable micro-destination. The location based experience combines authentic standing waves, powered by American Wave Machines’ SurfStream technology, a socially shareable aspirational activity and the potential to tie in brands and events.

Offshore Surf is an attractive option for malls and developers looking to add a cool experiential element which also serves as a draw for spectators.

American Wave Machines have proved both the technology and business concept with the successful operation of Oasis Surf in Montreal.

MAPIC Russia

MAPIC Russia Offshore Surf

Gilles Devendeville, CEO of REAL Consulting represents the company as SVP Development EMEA. Gilles is an international consultant with 25 years experience in Shopping centers and Leisure industries and was the Master of Ceremony of the first International Leisure Summit in last MAPIC.

Devendeville says, “We are very proud and excited to represent the Leisure industry in MAPIC Russia. It is an international recognition of our capacity to build immersive experience and attractive destinations through indoor surfing technology. After Dubai, it is our second market targeted to launch our Lifestyle franchise globally and find partners to expand it “

Offshore Surf has previously attended MAPIC Cannes, MIPIM and DEAL Dubai.