Painting with Light, a lighting and multimedia expert, has launched a new Virtual Event Expo platform for COVID-proof events.
Painting with Light is pleased to present a new, user-friendly platform which offers a complete digital infrastructure for trade shows and events. The Virtual Event Expo, combined with the Virtual Event Studio in Genk and Londerzeel, can be used for a range of events, such as corporate meetings, brand activation, round tables, product launches, conferences, seminars and more, in a safe, COVID-free environment.
The new platform features a true virtual lobby in 3D, with access to exhibition halls and an unlimited number of stands which can be customised and branded according to participants’ needs.
Interactive event experiences
Luc Peumans, CEO of Painting with Light, says, “We already hosted many events in our Virtual Event Studio and the Expo platform is an important extra dimension and extension for online visitors. As opposed to more static virtual events, we can render someone at a desk or booth to welcome and inform visitors.
“Live-streams and videos can be integrated with dedicated branding and links for further information. Moreover, we offer break-out rooms for meetings or dedicated sessions, with recording and video chat options so exhibitors can smoothly connect with their visitors. The result is a much more interactive and dynamic event, and in the end, it all comes down to personal contacts and building relationships.”
Cynthia Coulier of VOKA Open Bedrijvendag says, “It was a dramatic change to go fully digital but we managed to organize a successful 30th ‘Open Bedrijvendag’ (Open House) thanks to the great cooperation and technology by Painting with Light.
“All presentations were recorded in advance in the Studio and then broadcasted at the online Expo platform during the event. This way we could offer many visitors a look behind the scenes of the participating companies. And moreover, all sessions and stands remain accessible after the event itself.”
Virtual events
Together with partner NEP Belgium, a specialist in festival and sports broadcasting, Painting with Light has an interactive Virtual Event Studio in C-Mine Genk and in Londerzeel. This can be combined with the Virtual Event Expo, allowing companies and organisations to host interactive, engaging and safe online events.
Participants can take part through a variety of different video conferencing platforms. They are gathered in front of the stage as live video thumbnails and shown on a large projection screen in the studio. This means that the presenter can see the complete audience, in the same way as at an in-person event. The online audience can also be streamed individually on to the virtual backscreen, allowing the presenter to answer questions and engage with attendees.
Presenter Xavier Taveirne presented and moderated the VOKA Open Bedrijvendag, using both the Studio and Expo and says, “The Coronavirus made us realize we can achieve a lot remotely. The Virtual Event Studio offers a relaxed environment to perform on stage and still reach many people.
Jolyce Demely, Business Advisor at Agoria Vlaanderen, says, “Our RE-START event went very smoothly thanks to the top professional support of the Painting with Light team. We have been able to present the show very comfortably and yet enjoy a direct interaction with the attendees. The Studio is a true showpiece for our technology industry!”
A safe environment
The Virtual Event Studio features a high-resolution LED wall and floor as well as a chromakey wall. Together, these form the mixed reality environment, alongside fully adjustable light installation and a choice of production facilities.
The studio is also home to a quality channel camera system, advanced audio mixers and speakers with microphones, sanitized after each use. Custom soundscapes, music tracks and effects can also be produced for events.
The control room is housed in a separate area with an array of image processors and media servers. Here, experienced technical experts monitor proceedings and can make adjustments, so there is no interruption or loss of quality.
Earlier this year, Painting with Light also announced that it had provided lighting & video design and lighting control for the 2020 Belgian edition of the popular game show, Wheel of Fortune.
