Parques Reunidos has confirmed that it has signed an agreement to develop Ducati World, a themed area dedicated to the iconic motorcycle brand, at Mirabilandia in Italy.
Ducati World is set to provide an immersive experience and will feature rides, a showroom, merchandise store and themed restaurants.
Mirabilandia is the second largest theme park in Italy and is located in the Emilia-Romagna region, also home to the legendary Italian marque.
Next-gen roller coaster will replicate motorcycling experience
Parques Reunidos is hoping to attract motorcycle fans from around the world with a variety of attractions powered by the latest technologies. Among them will be a next-generation roller coaster that promises to replicate the experience of riding on a motorcycle. There will also be simulators, virtual reality (VR), and child-friendly attractions.
“This partnership and investment will transform Mirabilandia, empowering the park to attract visitors from all over the world,” predicts Fernando Eiroa, CEO of Parques Reunidos. “Ducati World continues the Italian strong tradition for sports and automotive and provides an engaging and innovative experience for motorcycling fans.”
Further attractions include a showroom displaying Ducati’s most iconic models. Visitors will also be able to learn about the history of motorcycling in general and of Ducati itself since it was founded 90 years ago. They can round off their visit with a trip to the Ducati shop, which will offer a plentiful choice of official Ducati and Ducati Scrambler merchandise.
Ducati World first motorcycle themed area in an Italian amusement park
“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand,” adds Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director.
“Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun.”
Mirabilandia is situated at the heart of one of the most prosperous and popular tourist regions in Italy. The park offers a varied selection of shows and attractions, including the Caribbean-themed water park, Mirabeach, as well as themed areas such as Route 66, Bimbopoli, Dinoland, Far West Valley, and AdventureLand.