Parques Reunidos Partners Lionsgate to Create Branded Leisure Centres

Leading leisure park operator, Parques Reuindos, and global film and content company, Lionsgate, are partnering to create Lionsgate branded leisure centres in major shopping destinations.

Parques Reunidos is eager to expand its reach into the young adult sector where properties such as The Hunger Games and the Saw franchise have significant traction.

“This agreement joins those already signed in recent months and highlights the speed and efficacy with which we are closing major alliances, ” commented Fernando Eiroa, CEO of Parques Reunidos. “This enables us to accelerate our growth and consolidate our leadership of the sector.”

Blockbuster IP The Hunger Games has grossed nearly $3 billion in worldwide box office and the Saw franchise is one of the highest grossing horror franchises of all time with the next hotly-anticipated instalment expected next year. Orange is the New Black and Nashville have six Emmy Awards® between them and have fans all over the world.

The creation of leisure centres in shopping malls and high traffic shopping areas is one Parques Reunidos’ key growth strategies. The company is currently negotiating the development of 20 centres in addition to the five agreements already signed with the Thader Shopping Mall (Murcia), Dolce Vita Tejo (Lisbon), intu Lakeside (London) and the two at Madrid Xanadú that will be ready to open the following months.

“We’re excited to be partnering with Parques Reunidos, ” confirmed Jenefer Brown, SVP of Location Based Entertainment at Lionsgate.

“They have proven success in the leisure market, and we feel they are the perfect partners to help us bring fans closer to the properties they love through these compelling, innovative experiences.”