PGAV Destinations Vice President Jeff Havlik is to present the Voice of the Visitor at the World Waterpark Association (WWA) show.
PGAV Destinations, in conjunction with H2R Market Research and Blooloop, have embarked on an annual survey of people who have visited an attraction in the current year or plan to visit in the upcoming year, analyzing visitors’ viewpoints of attractions, reactions, expectations, and trends.
The resulting data can be used to provide an industry-standard dashboard that quantifies aggregate attractions’ industry performance and provides an outlook on future visitation, specifically using insights gained directly from the point of view of the visitors themselves about why they choose to visit attractions – or not to visit.
Vice President Jeff Havlik will present the highlights from the published book, Voice of the Visitor: 2017 Outlook on the Attractions Industry at the WWA show on 18 October 2017, at 5pm.
More information about the event can be found here.
The Voice of the Visitor 2017 report can be downloaded here.