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Sustainability, good governance and community: PortAventura World becomes B Corp company

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PortAventura World seeks to have a positive impact on people and their environment.’

PortAventura World has earned the B Corp certification, which recognises the company’s work in sustainability, social responsibility and good governance.

To become a B Corp-registered company, the Spanish resort focused on five key areas of responsibility – governance, workers, community, environment, and customers.

Arturo Mas-Sardá, president of PortAventura World, said the certification “represents a before and after in our way of acting, managing and governing”.

It is also “the acknowledgement of our company, a benchmark in the tourism and theme resort sector worldwide, which has always sought to have a long-term vision of what the company would be like in the coming decades,” Mas-Sardá added.

The resort’s “commitment to sustainable development seeks to have a positive impact on people and their environment, and becoming a B Corp company is recognition of this work,” he said.

The resort includes three theme parks, eight hotels, and one of Europe’s main convention centres. It generates more than 30,000 jobs each year, of which more than 3,000 are direct.

As well as promoting recycling initiatives, energy efficiency, the responsible use of water, and sustainable mobility, PortAventura World is currently installing a solar plant with more than 11,000 solar panels.

Additionally, the resort has eliminated single-use plastics, installed one of the largest electric vehicle (EV) charging hubs at a European resort, and is operationally carbon neutral.

For its employees, PortAventura World develops policies that have a positive impact on their health and working conditions.

Sustainable development at PortAventura

“It is of enormous importance to be a member of the B Corp community because it gives us added value to change, in a real way, the way things are done,” said Choni Fernández, director of sustainability at PortAventura World.

“We are aware of the role we play in the tourism industry and the economic fabric – and being part of the B Corp movement is a corporate philosophy that will guide our present and future steps and decisions.”

PortAventura World is now one of more than 6,000 B Corps in more than 84 countries and 150 industries.

Fernández is speaking at greenloop 2023 – blooloop’s third sustainability in visitor attractions conference – on 25 April at 3pm BST.

Danika Padilla from Meow Wolf is also speaking at this year’s greenloop. Meow Wolf became a B Corp in 2017 and was certified again in 2021.

Images: PortAventura World

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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