New levels of personalisation at the movies on offer from VOX Cinemas at Mall of the Emirates

Majid Al Futtaim’s newest collaboration between Kempinski Hotel Mall of the Emirates and VOX Cinemas offers a luxury movie experience with private screenings and five-star food.

For the ultimate cinema experience, visitors can book a private screening room, complete with a luxury private lounge, for up to 15 people. As well as the movie, guests will also enjoy quality food and drinks as part of the personalised offer, thanks to Majid Al Futtaim’s collaboration between VOX Cinemas and Kempinski Hotel Mall of the Emirates.

A new level of personalisation

The private cinema is the first of its kind in a hotel setting. It includes a screening room with the latest audio-visual technology from VOX Cinemas, as well as 15 comfortable seats where guests can settle in to enjoy a film of their choice. Alongside the screening room, there is also a luxury lounge area, complete with a bar and a marble dining table.

Guests enjoy a waiter service, as they pick from a premium food and drinks menu. Choices include mezze platters, grilled meats and seafood, fresh salads, burgers and French cheeses. There are also several tasty desserts, plus a large selection of drinks such as cocktails, mocktails and fizz. Everything is freshly made to order during the four-hour booking.

The concept could be a great option for many different parties and events, as it allows guests to fully customise the experience.

The evolution of cinema

This innovative movie-going experience is the latest in a trend for VIP luxury and high-quality immersion in the industry.

Several cinema chains are now increasing their offer in order to tempt viewers away from home-based entertainment. They are adding cosy recliners, motion seats and a range of new technologies. Many are also improving their food and beverage choices too, as well as adding new concepts such as escape rooms and dark rides.

Image: Kempinski Hotel Mall of the Emirates