Rainbow Productions, specialist supplier of licensed children’s characters for live events, is exhibiting at this year’s National Farm Attractions Network (NFAN) Annual Conference and Trade Exhibition.

New characters on offer include the PJ Masks trio of superheroes and Justice League superheroes Superman, Batman and Wonder Woman.

Kelly McMulkin, Farm Attractions Account Manager at Rainbow Productions, will be welcoming attendees at Stand E1.

She stressed the importance of growing business within the sector.

“2016 has been an exciting year. We’ve delivered licensed character activities to farm parks across the UK, as part of their events programmes. Such events encourage increased footfall, generate added entertainment and create memorable guest experiences.”

Rainbow Productions supplies and manages the presence of over 100 licensed children’s characters for personal appearances and activities. These include treasure hunts, mini shows, special events and narrations across the UK.

“Last year, we worked in partnership with Willows Activity Farm and Silvergate Media. We delivered Peter Rabbit™ IP costume content and character training to support the farm’s branded Adventure Playground, ” added McMulkin.

“In Brighton, I’m looking forward to catching up with our existing clients. I’m also hoping to meet some of the newer NFAN members to discuss 2017 plans!”

The 2017 NFAN event runs from January 31 until February 2 at the Hilton Brighton Metropole Hotel. This year, delegates will be invited to take a tour of multi award-winning attraction, Fishers Farm Adventure Park, in West Sussex.

Topics for discussion will include customer service, marketing through social media and consumer catering trends. There will also be a presentation from the Farm Attraction of the Year award winners.