RWS Entertainment Group partners with CrowdRX to keep performers safe

RWS Entertainment Group, a creator of award-winning custom entertainment, live events and branded experiences, has teamed up with public safety expert CrowdRX to produce universal health protocols.

RWS Entertainment Group has announced a new partnership with Crowd RX, a public safety expert. The companies have created a set of universal health protocols to keep performing artists safe in the wake of COVID-19.

The co-published protocols aim to standardise performance and rehearsal studio safety procedure for live entertainment. They will be in place as RWS reopens its rehearsal complex in New York and resumes live production.

Keeping performers safe

CrowdRX is a team of emergency health workers and public safety experts which works to minimise health risks during large gatherings of people. Dr Matt Friedman, the organisation’s national medical director, has also been the medical director of large-scale events such as Burning Man and the US Open.

“When RWS came to me with this challenge, we started with the CDC public health safety guidelines—but we didn’t stop there,” says Dr Friedman. “Live production calls for additional measures that we tailored specifically for the safety of both the performers and the audience in the experiential entertainment industry.”

“We rely on our partners like RWS, to help our entertainment team in the production of our live experiences,” says Thomas Mack, managing director at Europa-Park. “RWS is effectively helping us to bring these experiences to our consumers in a timely, fun and safe way.”

The Health and Hygiene Protocol for Performing Artists

This protocol is a practical guide for operators which sets out the standard expectations for safe performances and rehearsals.

The set of procedures is designed specifically with the entertainment and attractions industry in mind. It covers topics such as costume character sanitation, PPE needs, physical distancing for performing artists and backstage staff sanitation guidelines. The protocol also includes rules for immersive experiences.

RWS is committed to following the new protocol and will require all staff and performers to undergo non-invasive temperature checks as well as mask verification. It will also be conducting electrostatic disinfection in all performer spaces several times a day.

“I’m excited to get back to creating art,” said choreographer Lorin Latarro (Waitress, Mrs Doubtfire). “RWS always exemplifies an organized and conscientious company and its safety precautions will surely be a top priority carried out with integrity.”

“In designing these protocols with CrowdRX, it was imperative that we provide a space that’s safe for both the physical and mental health of performers,” says Ryan Stana, CEO of RWS Entertainment Group.

“RWS feels an inherent responsibility to our industry as a whole to get it right—the first time. We want to show performers and our audiences that there is a way they can safely return to the live experiences we all miss so much.”

RWS Entertainment Group is North America’s largest provider of branded stage shows and experiences. The multi-award-winning live entertainment production company has produced innovative productions and custom brand experiences across the globe.