Scenario appoints Tracy Balsz as Director, Business Development for the West Coast

Scenario, the international themed construction contractor, has welcomed Tracy Balsz to its Business Development Team.

Scenario is pleased to announce that it has welcomed a new member of staff to the Business Development Team. Tracy Balsz, an experienced industry marketing professional, will take on the role of Director, Business Development for the West Coast.

In her new role, Balsz will work alongside Matt Kent, Director of New Business Development and Kayleigh Martin, Director of Strategic Relationships. Here, her task will be to broaden Scenario’s portfolio of projects for a wide range of clients and market segments with a focus on the guest experience.

An experienced marketing professional

“We’re very excited to be working with Tracy as she brings a wealth of experience to our team at Scenario. She is highly respected within the themed entertainment industry and as we identify new opportunities within adjacent industries, tapping into Tracy’s network will enable us to better serve our clients and collaborators,” says Dan Moalli,  Scenario’s Vice President.

Balsz previously worked for Warner Bros. Studios as a marketing executive and is also a Board member of the Themed Entertainment Association.

Scenario is a themed scenic, rockwork and speciality fabrication company that serves a variety of markets with a focus on the guest experience. It has worked on a wide range of projects for theme parks, zoos and aquariums, cultural experiences, branded environments and other location-based entertainment ventures. It operates out of facilities in Hong Kong, Los Angeles, Orlando, Manila, Shanghai, and Bangkok.

The company, which is a division of Cockram, employs more than 300 staff in technical design, project management and production roles. At the start of 2020, it also appointed Matt Kent as Director of New Business Development. Kent is responsible for Scenario’s efforts to reach new clients and partners in the industry, as well as leveraging the company’s capability to adjacent markets.