A leader in the theme park and attractions business, The Nassal Company, has announced a global rebrand. It is now The Companies of Nassal.
The Companies of Nassal highlights the specialisms of its three companies, Nassal, Lexington and nFusion, and assigns each of them a distinct identity.
Bill Nassal is one of four Partners of The Companies of Nassal. He says, “With the growth we’ve seen in the acquisition of Lexington, and in forming nFusion, we thought it was important to give each brand its own identity”.
“An important part of creating these new identities with their own look, feel, purpose and messaging, was to empower our team at each facility to take ownership and understand their brand’s purpose and mission.”
Nassal is a renowned scenic fabricator for themed environments. The company specialises in theme parks, resorts, sports venues, zoos, and aquariums for clients including The Wizarding World of Harry Potter, Jacksonville Zoo and more.
Skill, talent and passion
A leader in the creation of themed environments, Lexington was acquired by Nassal in 2017. The company focuses on broadcast media, casino and Indian gaming, and cultural institutions.
nFusion is understood to be the only independent program management team that deals exclusively in delivering cultural and entertainment destinations.
The new logo’s sharply defined chisel symbol celebrates the craft of building, as both traditional and cutting-edge.
Matt Brown is one of the Partners of The Companies of Nassal. He says, “We pride ourselves in the incredible skill and talent we employ, and the passion of our people. We consider ourselves to be really lucky. We’re able to build and manage really cool stuff, and have fun along the way!”
The Companies of Nassal are based in Los Angeles and Orlando. They offer a complete suite of specialty services for fabrication, rockwork and program management. Nassal, Lexington and nFusion work with some of the world’s leading brands, creating award-winning destinations around the globe.